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This is my WHY.

Being alive is quite the adventure! My story and walk so far in this life has brought me to building a business and brand that will truly support, protect and help build the life that every person wants for herself and her family.


Life insurance addresses two of the most important things we are seeking in our lives, a calm nervous system (peace of mind) and a way to protect and have some control when unexpected happens, a way to prevent significant financial burden for the ones we love during an already highly emotional situation. As a former business owner, teacher of 21 years and a single mom, I have spent my life nurturing, educating, protecting and guiding the most precious and important people to me, children, students and family. I am happy to continue a serving path in an industry that provides REAL and TRUE opportunities for people to feel in control of their finances while having a layer of protection for their families during a scenario we all will have to face eventually. My goal is to continue to build by educating those around me about options that many have never understood or even know were available, real ways to build wealth in a place where their money is protected from an erratic market. 

Let me help you build and grow! Let me help you protect your business and your employees! Let me help you protect the ones you love most and ensure your estate is safe and goes to the people you intend to receive it!

Thank you for taking the time to read and see what I can offer you. I will be adding and growing with more ways to protect and more ways to educate,  send me a message and let me know how I can help!

My Story.

About Me

Ashley Mallam is an independent broker that helps families safeguard their loved ones by offering life insurance and other financial services. She is dedicated to providing individualized care and specialized solutions to each family with whom she engages. Every family is unique and she works hard to present the finest products and guidance for each specific scenario. Life insurance can be a vehicle for growth, support in a time of need, an instant legacy, and a safe place to invest money. Her access to diverse products and her exceptional client service is why she is positive that she can assist you and your family in locating the coverage you require to protect your most precious assets. Her specialties are mortgage protection, equity insurance, final expense, indexed universal life policies for retirement planning and fixed index annuities for retirement protection. She works with a variety of insurance companies, including Americo, Mutual of Omaha, AIG, among others to fulfill all of her clients’ needs.

About Family First Life

Family First Life is one of the largest insurance agencies in the USA. FFL is licensed in all states, to sell life insurance, health insurance, Medicare products, and annuities. It is an A rated company that is backed by An Integrity Company and partners with dozens of the nation's top insurance providers.


Feel free to contact me, book a phone call, virtual appointment or in person appointment in the Phoenix, AZ or Dallas, TX area. I am nationally licensed and can help anyone ready to start the process of protecting their family and finances with a life insurance policy.



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